4 REASONS WHY YOU SHOULD PICK A COLORED GEMSTONE FOR YOUR ENGAGEMENT RING
Posted onWe’ve all heard that old adage “A diamond is forever”, right? For those who are unaware, this was a marketing campaign by the De Beers Group in the 1940s when they entered the diamond industry. At the time of its conception, the combination of The Great Depression and World War II had caused the popularity of diamonds to decline and back then, they weren’t even a necessary fixture for engagement rings. But thanks to this marketing ploy that convinced people that they should be spending at least two months worth of salary on diamond rings for their beloved, the stone’s popularity rose sky high and ever since, it’s been the norm for people to propose to their partner with a diamond engagement ring.
However, one thing you need to remember is that diamonds, precious as they are, aren’t the only gemstone option that you have. In fact, you’re also more than free to pick colored gemstones such as rubies, sapphires, and emeralds for an engagement ring. In this post, Vella Diamonds discusses the four different reasons why you should pick a colored gemstone for your engagement ring.
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